Understand CBO Reporting When Using the Lowest Cost Bid Strategy

Summary You shouldn’t judge how campaign budget optimization distributes your budget based on the average cost per optimization event for each ad set and how much we spent on it. You should judge it based on the total number of results for your campaign and the average cost per optimization event at the campaign level. Context When viewing the […]

Facebook™ Ad Course Syllabus 2021

Module 01 : Facebook Marketing Beginners Level Pre-requisite Creating Facebook Business Page Page About and Custom URL Working with Page Settings Messenger Integration on Website Page CTA Button Death of Organic Reach Page Manager App Module 02 : Mastering Facebook & Instagram Ads How Facebook Ad Algorithm Target Ad Check Competitor’s Facebook Ads Setup Ad […]