Experience Has Taught Me Well

Facebook™ Ad Course Syllabus 2021

Module 01 : Facebook Marketing Beginners Level

  1. Pre-requisite
  2. Creating Facebook Business Page
  3. Page About and Custom URL
  4. Working with Page Settings
  5. Messenger Integration on Website
  6. Page CTA Button
  7. Death of Organic Reach
  8. Page Manager App

Module 02 : Mastering Facebook & Instagram Ads

  1. How Facebook Ad Algorithm Target Ad
  2. Check Competitor’s Facebook Ads
  3. Setup Ad Account & Payments
  4. Ad Objectives
  5. Facebook Pixels
  6. Two Step Lead Funnel Pixel Setup
  7. Product Selling Funnel Pixel Setup
  8. Finding Ideal Customers on Facebook
  9. Create Ad – Target Audience
  10. Create Ad – Budget and Placements
  11. Create Ad – Ad Text and CTA
  12. Create Ad – Ugly Ad Strategy
  13. Video Ad – Highest ROAS
  14. Create Lead Ads – FB Form
  15. Create Lead Ad – Landing Page
  16. Create Purchase Conversion Ad (eCom Sales)
  17. Create Video Views Ad
  18. Creating Offer Ads
  19. Other Facebook Ad Types
  20. Measure ROAS and Ad Metrics

Module 03 : Mastering Facebook Re-Targeting Ads

  1. Understanding Re-Targeting Ads
  2. Creating Re-Targeting Rules
  3. Creating Custom Audience for Re-Targeting
  4. Creating Core Objective Ad as per Ad-Expert Strategy
  5. Re-Targeting Ad Budget Strategy
  6. Re-Targeting Ad Examples with CTA
  7. Measuring effectiveness of followup retargeting ads

Module 04 : Optimizing and Scaling Ads

  1. Understanding KPM
  2. Optimizing Ad – Flip-Split Funnel Strategy
  3. Optimizing Ad – Interest Expansion Strategy
  4. Optimizing Ad – Text and Actual Ad
  5. Optimizing Ad – Target Audiences
  6. Optimizing Ad – Budget & Placement
  7. Optimizing Ad – High Frequency – Rotate Ads
  8. Optimizing Ad – Split Test Two Ad Variants
  9. Expanding your Reach with Custom Lookalike Audiences
  10. Create Lookalike Audiences
  11. Creating Lookalike Ad Campaigns
  12. Ad Manager Mobile App
  13. Tools, Software and Automation